In 2002, I entered journalism when a byline was a ‘badge’ of honor. But my real education didn’t happen in a sterile office. It happened amid the wreckage of train accidents, the heat of political rallies, and the raw vulnerability of stories told in foreign lands. Those years as an Editor and Reporter taught me how to keep an audience curious and informed.
Bridging the gap between journalism and corporate communication
From Startup to Strategy
When I joined a newspaper startup in Canada, the boundaries of a traditional role vanished. In that lean environment, I worked as a reporter, editor, and feature writer—even selling classifieds when needed. It was a foundational experience in agility, teaching me that no detail is too minor when building a brand from the ground up.
The Internal Reporter
For over 20Â years, I have carried this versatility into the corporate world. At HP, I served as an internal reporter, gathering news that mattered to the workforce. Later, at NetApp, I joined an R&D site in Bangalore to translate their engineering jargon into human narratives, I relied on the journalist's art of asking the right questions to Subject Matter Experts.
A Collaborative Reckoning
At Firstsource, the pandemic changed the nature of our work. As the world locked down, I was part of a collaborative effort where Comms and HR joined forces to maintain a sense of belonging. We moved beyond simple broadcasts to enable actual conversations, ensuring the organization’s voice remained human and credible during a period of significant personal and professional loss.
The Challenge of Over-Engineering
In my observation, the biggest casualty in business communication is empathy. Often, too much attention is given to the 'packaging.' By the time stakeholders filter a message, the original sentiment and voice are frequently discarded. When a message is over-engineered without considering the tone, it fails to connect with the audience.
The Sculpted Narrative
My career began with the multi-tasking grit of a journalist and evolved into the focus of a corporate narrative specialist. I’ve learned that effective communication isn’t just 'managed'—it is sculpted. Today, I help organizations shape their corporate narrative, ensuring the original intent is not lost in the corporate process and that every message actually lands.
What I bring to your brand
- An editorial mind that can find the story beneath the noise
- A translator’s skill—turning complexity into clarity without diluting truth
- A human lens that protects tone, nuance, and credibility
- A strategic approach that aligns messaging with culture, context, and outcomes