Consulting Offerings
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Fractional Content Head — Internal & Change Communication
I bring the depth of someone who has held this role at the highest level, available to you for the period and the situation that requires it.
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My modus operandi: I spend time understanding what the organisation is actually navigating — not just what it needs to say, but what it needs to resolve. That means going beyond the brief — into the conversations that don't make it into reports, the stories that circulate in corridors, the moments of unscripted connection that reveal more about an organisation's character than any strategy document. That understanding is what the communication is built on.
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3
Brand Architecture & Narrative Foundation
I work with leadership teams to surface the structural logic of why the organisation exists, what it is building, and why that matters — and test it against what the organisation is actually doing, not its aspirations.
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The outcome is clarity — about who you are, what you stand for, and how to say it. Consistently. Without having to think about it every time.
2
Human Voice & AI-Resistant Messaging
When every organisation sounds the same, specificity is the only advantage. The diagnostic starts by reading everything the organisation currently publishes and asking: what is this actually communicating, beneath the language it has chosen? From there, I identify the distinct signal — the perspective and texture that belongs to this organisation alone — and build the framework that preserves it as the organisation scales.
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The outcome is a voice people recognise before they see the name at the top.
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Thought Leadership & Authority Building
When expertise goes unheard, the problem is rarely the thinking. It is the framework that carries conviction to the right audience — with clarity and purpose — and drives those people into action.
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This yields: content strategy and pillar development, multi-channel authority roadmaps, and opinion piece conceptualisationÂ