Consulting Offerings

Strategic Communications Advisory

Some communication challenges call for more than good writing. They need an experienced perspective. I work with leadership teams on communication that carries strategic importance, whether it's developing executive thought leadership, shaping a narrative, reviewing high-impact communication or advising on complex communication challenges.

I challenge assumptions where necessary and help organisations communicate with greater clarity, coherence and intent. The outcome is communication that reflects not just what the organisation wants to say, but what it stands for.

Narrative Foundation

A narrative is the organising idea behind an organisation's communication. It gives direction to presentations, articles, speeches, websites and newsletters, ensuring they reinforce one another instead of existing as isolated pieces of communication.

I help organisations identify that organising idea and develop a narrative that brings coherence across every channel, so whether someone reads a CEO article, visits the website or attends a town hall, they come away with the same understanding of what the organisation stands for.

Communication Diagnosis

Rarely does communication fail because someone couldn't write. It weakens over time. A few rounds of edits. A dozen reviewers. A strong argument gradually diluted as it accommodates every perspective. Before long, the message no longer says what it set out to say.

I begin by understanding how that happened before deciding what the communication needs to do. The writing comes later. Getting to the root of the problem comes first.

Thought Leadership & Authority Building

People don't remember articles because they were well written. They remember them because they changed the way they saw something they thought they already understood.

I work with leaders to develop thought leadership that goes beyond expertise. It begins with research, asks better questions, diagnoses the underlying issue and builds towards an insight that gives readers a new way of understanding the subject.